- Don't forget to update the Title meta tag.
- 3 of your 4 "categories" have only 1 or 2 items listed. When you only have 2 products in a category, it seems cumbersome to make the user navigate to that category to see them. If you don't think you'll have more products soon, I suggest you don't break your products down into categories.
- I suggest you put your monthly specials at the top of the page, not "below the fold". Specials should be highlighted, not buried.
Overall, your site would benefit from some real design instead of trying to make blog templates and shopping cart templates fit your needs. I know they are easier, but overall the impression is uncoordinated and kind of sloppy.
Sorry, I don't want to sound mean. But this is just one in a multitude of obviously-template-based shopping cart sites.
I encourage you to look at another site posted in the Showcase -
http://www.artedemingo.com/ART_of_MINGO/ - for an example of a good use of the template. It is more than the standard shopping cart site.
Best of luck to you.