Dude,
You have several issues with the site if you're serious about etailing.
1. You don't have any SEO modules installed. You can see this issue by looking at the link in the address bar when you navigate from page to page.
2. Your homepage is not showing essential information in the header.
[marq=right]1. Order Status, Customer Service contact info, Credentials (forms of payment that you accept).
3. You need to eliminate the split section on the mid page section. Make one long banner "Sizzling summer sale!". Google will stop spidering the IFRAME section on the homepage where you have the "Latest Addition".
4. The Latest additions should show the price and be listed out like you have the products listed on the mid section low part of the page. Remember that people don't usually buy from the homepage. Instead the homepage leads deeper into the site. Homepages need to be light in page load and digestable for spiders (bots). Search engines.
5. Your Search box, Manufactures list box and Advanced search link should be neat on a single line. The need to be next to each other as they are all related to SEARCH. Another thing. If you put your mouse over the magnifying glass to the rigth of the "SEARCH" box you will see that your ALT text is messed up. Needs to say "Search".
6. Homepage: I don't know what the purpose is of the products listed on the lower part of the mid page. You need to keep this page for promotions or lead in. Make them "FEATURED" products but limit the amount of products shown here.
6a. You have only "BUY" button on the products listed on the homepage. Instead, I recommend you put something like "DETAILS". This will lead a potential customer into the product page where you have the option of cross selling (customers who purchased also purchased...).
7. TOO MANY DIFFERENT COLORS. Colors are great for banners, but you have so many different FONT colors that it's distracting. In other words a potential customer doesn't know where to focus on at first glance. This should be navigation or promotions. Keep colors consistent and limited. Reserve RED color for PRICE or "ADD TO CART".
8. Pictures need to be neat and clean! Not squeezed. Invest time to do this and it will pay off.
9. Your PRODUCT PAGE is horrible. You need to put the "ADD TO CART", "QTY", "WISHLIST", "EMAIL FRIEND" below the short description. This brings the section more 'above the fold'. You're also missing Model number for your products. What if a customer wanted to FIND a product using the model number on your site??????!!!
10. Product attributes should be included next to the pricing information so that customers don't have to scan the page to find product features.
11. Would be nice to but customer reviews and shipping info on the product page around the short description too.
Hope this helps you
.
FAQ
Search