Loaded Commerce Community

We have had the site up for a while now. I recently updated the look of the site and finished adding more products. We make custom licensed iPod cases and digital life accessories. I am just starting to get really familiar with all the store can do for us.

http://i-fanatic.com

Did you build this yourself or buy the template?

I like the colors

I would make the font bigger and brighter its a little too small and some are too opaque to read.
Big problem is your description is 3 paragraphs that takes up more than half the screen. I would cut it short or place the info elsewhere so customers can focus on the products.

Good luck

Very nice, don't understand why you have HOME STORE and PRODUCTS on the top menu, they all seem to be the same place. Also I would prefer black in the strapline and the i in the logo red is never a goo choose for branding in my opinion.

I started with the following template
http://www.leveltenstudio.com/osc/TS0065V6210/
and made some changes to it to match the company's colors and packaging. The background is the same one that is used for most of the marketing material with a few effects stripped out.

The Home link and Our Store link do take you to the same place for now. We are working on trying to get the site to be more than an online store. We want to be able to add content to highlight our products and promotions.

I know the intro is a little long but that is what was provided by the marketing dept to use. We have had some success with it so far. The products are starting to appear in national retailers so we want to make sure the site sends the right professional, high quality image the company is going for.

I know red is not typically the color you want to use for a base but it has a certain meaning for the owners as their college color was red.